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Professional organisations coming from one or more EU country have the advantage of:

  • Introducing new produce/products to the market.
  • Re-introducing produce/products that have been quality improved.
  • Promoting the reputation of Agricultural products of European origin.
  • Promoting all European quality schemes, such as: PDO (Protected Designation of Origine), PGI (Protected Geographical Indication) and TSG (Traditional Speciality Guaranteed) promote and protect names of quality agricultural products and foodstuffs.
  • Marketing to new consumer target groups.

The EU finances information and promotion campaigns about its farm products, manufactured foodstuffs and production methods both inside and outside the EU.

Such campaigns can include:

  • participation in fairs and forums
  • press conferences and seminars
  • promotion in shops, supermarkets and elsewhere
  • advertisements in the press, on TV, on the internet
  • results-evaluation studies and market studies.

These campaigns also help open up new markets outside the EU and have a multiplier effect on similar national and private initiatives.

The purpose of these campaigns is to inform consumers about farm products and how they are produced:

  • their quality,
  • nutritional value and
  • safety.

NON - EU Markets:

Information and promotion, actions and activities offer huge opportunities for organised groups and producers and manufactures of agricultural products to the markets of Third countries.